Nexth has entered the game commerce market with an all-in-one web shop platform aimed at helping game companies develop their own global sales channels and diversify payments.

Nexth said on Thursday it has opened Cross Game Hub, a direct-to-consumer (D2C) web shop platform that helps game companies build their own web stores and sell products directly to global users. The platform has an all-in-one structure that provides the full web shop operating process in a single console, including product registration, artificial intelligence (AI) auto setup, theme customisation, payments and sales analysis.

Cross Game Hub maximises accessibility by adopting a no-code web shop builder that lets users build a store without separate development staff. When a game company enters an App Store or Google Play URL, AI automatically configures the product list, theme colours and hero banner, creating a web shop within 30 minutes. Without complex app market reviews or separate update processes, operators can immediately change the web shop layout, discounts and limited-time sales in the console. It also supports various product types such as battle passes, subscriptions and packages, and differentiated pricing by country.

The payment system runs on Cross Pay, its in-house infrastructure. Cross Pay is an integrated payment infrastructure that supports both stablecoins and traditional electronic payment gateways (PG). It includes local currency payments in more than 200 countries worldwide, automatic exchange-rate conversion and refund processing. Operators can analyse sales, orders, country-by-country indicators and product rankings through a real-time dashboard.

It also meets the PCI DSS certification standard for card payment security and includes tokenisation-based encryption, abnormal order detection and a duplicate payment blocking system to strengthen transaction stability.

Nexth CEO Hyun-kuk Jang (장현국) said, "Cross Game Hub is a platform designed so game companies can use AI to build websites and web shops at the speed of thought, and provide direct sales and stablecoin payments to global users through Cross Shop." He added, "Nexth is advancing a full-stack game platform that connects user acquisition, commerce, payments and an AI agent economy based on Cross."